Barbara E. Friesner, author of “The Ultimate Caregiver’s Success System” and host of Age Wise Living on Voice of America Radio, is the country’s leading Generational Coach and expert on issues affecting the elderly and their families. In addition to her monthly column for the National Association of Baby Boomer Women, Friesner's articles are published in national magazines. She is a sought on commentator for news articles and on television and radio.

After caring for her mother who suffered from advanced dementia, learning first-hand how emotional and overwhelming elder care can be, Barbara started AgeWiseLiving, an organization that helps family members resolve their elder care issues by choice, not crisis.

She has been a featured speaker and panelist for many organizations including the Employee Assistance Professionals Association World Conference, the International Business Women’s Conference in Washington, DC, the Assisted Living Federation of America National Convention, the New York Bar Association Elder Law Committee, The National Council on the Aging, the Alzheimer’s Foundation of America, and the Utica College Gerontology Institute Annual Conference.

Barbara is an adjunct professor at Cornell University, where she created and taught “Seniors Housing Management” at Cornell's School of Hotel Administration. She received her Master of Business Administration from Boston University . Prior to starting AgeWiseLiving, Friesner was the Director of Education & Development for Loews Corporation and Dean of Loews University.