Erik Qualman
Web Expert and Author, Socialnomics
Topics
Socialnomics: It's a People Driven Economy, Stupid
Social Media has overtaken pornography as the top activity on the Web and the time is now for companies and individuals to learn about Socialnomics™. Qualman takes creative liberty with adjusting James Carville's famous 1992 Clinton Campaign line from "It's the economy, stupid" to "It's a people driven economy, stupid."This modified phrase helps accentuate a key point of Socialnomics, which professes that, just like we no longer search for the news today, rather it finds us; soon we will no longer search for products and services rather they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win, rather than the companies that are the best at marketing and messaging. Socialnomics explores why flourishing companies are acting like Dale Carnegie; listening first and selling second.
One unique aspect of the entertaining Socialnomics presentation is that while looking at the business uses of social media Qualman also explores how social media has changed individuals online and offline behavior, because what happens in Vegas no longer stays in Vegas, rather it stays on YouTube...Facebook...Twitter, etc.
About Erik Qualman
For the past 16 years Qualman has helped grow the online marketing and eBusiness capabilities of many companies including Education First, Cadillac, EarthLink, Yahoo, Travelzoo and AT&T. He is a columnist for ClickZ, while also owning the social media blog socialnomics.com. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He is currently the Global Vice President of Online Marketing EF Education (the world's largest private education company). He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife.
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