Michael Pritchard
Humanitarian Inventor of Lifesaver Water System
Topics
Social Entrepreneurship
Consumers buy products and services based on a wide variety of factors. In recent years, a company's commitment to socially and ethically responsible business practices has become a leading factor in consumer purchasing habits. As the inventor of the LIFESAVER water bottle, Michael Pritchard knows a thing or two about social responsibility in business. In this speech, Michal will explain the value for companies to be socially responsible and embrace moral and ethical standards that will actually increase the bottom line.Clean Water for All
Michael Pritchard talks about the moral and ethical factors that led him to invent the LIFESAVER water bottle. The speech includes a demonstration of the LIFESAVER system, illustrating how people in areas without clean drinking water can finally have access to this basic necessity of human life.About Michael Pritchard
Michael developed the bottle in response to tragic waste of life and serious humanitarian problems caused by the lack of safe drinking water in the wake of the Tsunami disaster in 2004. He has appeared at various high profile conferences and exhibitions, calling for access to clean, safe drinking water for all.
Michael was born in Epsom, Surrey in 1967. He was educated at Gordonstoun School in Scotland and went to the University of Redlands in California USA. At the age of 18 he competed at international level for England winning a gold medal as part of the 4x100 metre relay team.
Michael started his business career selling Apple computers into the then fledgling desktop publishing market. He remained within the computer industry for approximately 10 years. He worked in the city as Business Development Director for the Wace Group PLC and then in 1998 co-founded ZagMe.com a mobile marketing company.
In 2000 Michael started his own business. As well as owning a successful property business, Michael is Managing Director of Hydronic Solutions (Europe) Ltd a specialist water treatment and legionella risk assessment company.
At the DSEi show in September 2009 Michael launched the LIFESAVER® jerrycan, incorporating the LIFESAVER ultra-filtration technology to deliver safe, sterile drinking water in increased volumes.
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