It's happening— can't help it. Gary Vaynerchuk is getting me all worked up. In his spartan office in lower Manhattan, I'm getting the Crush It! religion. "Can I tell you why it's huge?" he asks. "Because it's real. Seriously, I mean, like, I'm getting goose bumps." He holds out his arm, and for a moment I'm actually surveying his flesh for evidence of just how exciting this all is! (Details) > View article