Scott's “The New Rules of Marketing and PR” Gets an Update

02.25.2010

Two and a half years ago, the first edition of “The New Rules of Marketing and PR” hit the shelves. David Meerman Scott’s guide to using social media and other online tools for marketing was a game changer. It provided an education for anyone wanting to build connections online, whether they were marketing products and services or just wanting to drive more traffic to a blog. Last month, the second edition of the book came out. I received a review copy and I’ve been going through it. (WebWorker Daily) > View article