Richard Florida
Thought-Leader, Author of The Rise of the Creative Class
Topics
Understanding the Global Economic Crisis and Capturing the Opportunities
Florida’s new book (Harper Collins and Random House 2010), The Great Reset will provide a better map for understanding and navigating through and beyond today's economic crisis. Florida draws in years of research, case studies and data to show that we're facing not just a shift in our banking and business structures but a long-term fundamental reset of our entire way of life. Positioning business, regions and the overall economy to grow stronger in the coming decades will require a solid understanding of the Reset. This timely and important speech helps organizations, policy and decision makers to construct a new, more productive way of life for a new era built on a more authentic and sustainable prosperity.Creative Class Communities – City, Regional, and Global Economic Growth
This speech focuses on city, regional and global economic growth. It gives community leaders the tools they need to generate greater economic prosperity in their region. No longer are cities competing with neighboring cities, rather mega regions are competing globally.This thought-provoking speech with your city’s crucial leadership will give you the necessary framework to make your community more competitive and vibrant. Richard Florida will share with your audience the most current regional economic and demographic data and knowledge of cutting-edge community-building practices.
Talent Wars: Talent Attraction and Retention of the ‘Best and Brightest’
The requirements of the Creative Economy, changing expectations of workers, and demographic shifts have caused a serious shortage in workers resulting in the ‘Talent Wars”. The Talent Management Speech was developed and led by Florida who has been dubbed the “world’s leading cartographer of talent” by Fast Company. In this speech, Florida distills his framework for how to attract and retain talent and explains his analysis of which locations offer the best talent pools for an innovative and creative workforce. This speech is aimed at corporate leaders, human resources directors, and those responsible for attracting and retaining the ‘best and the brightest’ to their organization.The World is Spiky, not flat, as Creative Talent increasingly clusters in certain places leaving other locations depleted. Moreover, today’s talent cannot be won over through basic methods such as increased compensation. Based on years of surveying and interviewing members of the Creative Class and exhaustive quantitative and locational analysis, this speech will help you answer the question: Where is the talent and how can my organization attract and retain the creative and highly valuable workforce required for success?
Innovation, the Culture of Creativity and Managing for It
In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder, Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage creative people, motivate and inspire them.Managing Diversity
Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Florida’s Managing Diversity speech provides a framework for making diversity efforts value adding.About Richard Florida
He is author of The Flight of the Creative Class and Cities and the Creative Class. His previous books, especially The Breakthrough Illusion and Beyond Mass Production, paved the way for his provocative looks at how creativity is revolutionizing the global economy.
Florida is a regular correspondent for the Atlantic Monthly and a regular columnist for The Globe and Mail. He has written for The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, The Economist, and The Harvard Business Review. He has been featured as an expert on MSNBC, CNN, BBC, NPR and CBS, to name just a few.
Richard has also been appointed to the Business Innovation Factory's Research Advisory Council and recently named European Ambassador for Creativity and Innovation.
Florida’s ideas on the “creative class,” commercial innovation, and regional development have been featured in major ad campaigns from BMW and Apple, and are being used globally to change the way regions and nations do business and transform their economies.
Florida is one of the world’s leading public intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. International diplomats, government leaders, filmmakers, economic development organizations and leading Fortune 100 businesses have benefited from his global approach to problem-solving and strategy development.
He is one of the world's most sought after speakers on global trends, economics, prosperity, competitiveness and growth. Combining in-depth analysis, cutting-edge trends, a fascinating personal story, and just a touch of self-deprecating humor, it’s no wonder Florida was recently named one of Esquire Magazine’s Best and Brightest, alongside luminaries such as Bill Clinton and Jeffrey Sachs.
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